Launching Market Centers - A Guide and Library – Leadership Answers

When a new Market Center is in the process of launching, Market Center Leaders will be supported by the Launch Team and led by the Launch Coordinator. The Launch Coordinator will provide a Launch Technical Playbook and access to the launch project management tool, where the launch checklist is housed. this tool will be used throughout the launch process. There will be a weekly Launch Check-In call with the Market Center Leaders (OP, TL, MCA), Regional leadership, Launch Team, and the Franchise Systems department.

This article is not a complete list of steps; please reference the project management tool provided by the Launch Coordinator for additional to-do items for the Launch process. All Launch checklist steps include a link to Knowledge Base articles with how-to steps and best practices. Please reference the links included in the checklist for additional information on specific Launch checklist items.

General Information: Incubating Market Center

The MCA must check the klrw####@kw.com email account multiple times a day. This will allow the MCA to track their progress on the Launch Checklist as well as receive follow-up or reminder emails from the Launch Coordinator.

Per the Market Center’s Franchise Agreement, the Market Center is responsible for paying a monthly Marketing Fee of $79 and Technology Fee of $83.33 to Keller Williams Realty International. This fee is assessed from the Market Center’s effective date. This fee will be included in the first bank draft after the first month end close and should be added to the Market Center’s KWRI Invoice for their month end close month. Additionally, when creating the KWRI Invoice for the closing month, the launching Market Center will include line items for Associate Tech and G-Suite Fees for each month prior to their first closing month. For information on how to create the KWRI Invoice please see: Create an initial invoice for the Month or Create an invoice to KWRI (Lonewolf).

Prior to completing the first month end close, the Market Center will send in both financial statements (Balance Sheet and Income Statement) to mcasupport@kw.com when they have completed entering all DAs and expenses. The Market Center must obtain approval from both the Launch Coordinator and their Regional leadership for their financials in order to complete the month end close for the first time. For instructions on how to access the KW Financial Statements, please see KW Financial Statement - Overview

When entering Organizational/Start-Up Costs, always refer to the Keller Williams Chart of Accounts and consult with a CPA for best practices on where to code expenses. Organizational/Start-Up Costs should only be for expenses related to the tax ID of the launching Market Center; expenses related to any other entity are not permitted to be entered. KWRI Guidelines for Organizational/Start-Up Costs, Opening Costs, and True Expenses are:

Organizational Costs: Anything that occurred prior to the Market Center opening the doors for business, excluding Fixed Assets
Opening Costs (9-80xx): Anything that occurred after the Market Center opening, such as first large purchases of office supplies, advertising, grand opening, etc.
True Expenses (6-xxxx): Anything that occurred after the Market Center opening that are true expenses with Regionally-approved budgets

For detailed instructions on entering Organizational/Start-Up costs, please see:

Please Review the Following Articles on Launch-Specific Processes:

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