What is Cap Management?

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Cap Management is a simple, yet powerful system for strategically placing Company Dollar Anniversary Dates for proven Cappers. Cap Management is only used for associates who are new to Keller Williams and to the Market Center, not existing or transferred associates.

Because Cap Management only applies to new associates, it is logical that it ties closely to recruiting. It allows your team to strategically recruit agents who will provide Company Dollar when other agents are at full commission. It means that you ensure that you have high producers rolling over each month and a more even distribution of Company Dollar across the year.

Why use Cap Management?
Top associates entering the Market Center benefit from Cap Management because the delayed Company Dollar Anniversary Date allows them to jumpstart their business at Keller Williams. The Market Center benefits from a more even and predictable distribution of Company Dollar. 

Who is eligible for Cap Management?

This program is only for new agents joining the Market Center. Never move the cap reset date of an existing associate. Cap Management applies only to agents who meet all three of the following criteria:

1. Associate’s current production (verified through MLS reports, BrokerMetrics, etc.) is greater than needed to cap.
2. Newly hired associate (Cap Management does not apply to existing associates)
3. New Company Dollar anniversary Date is approved by the OP and is on the OP’s Cap Management timeline 

Cap Management should be a win-win. A delayed cap is a great recruiting value proposition because it helps defray the transition expenses the mega agent will incur when they move to Keller Williams. That said, some associates may prefer to not delay their anniversary date. 

Add an Associate under Cap Management

To signal a new associate's cap management, the MCA will make two adjustments from the normal process to activate the associate as an agent:

In the Associate record, the MCA will enter the future month of the agreed-upon cap managed company dollar date in the Cap and Split section of the Business tab by clicking the Edit pencil. In the example below, you'll see that the associate's start month is May, meaning that the associate was first entered in May 2023.

In this case, the associate has been cap managed for six (6) months, so the MCA entered the company dollar anniversary date of November.

Since the associate will be cap managed for their first six months, their company dollar cap for the first six months is $0.00. The MCA will need to enter $0.00 in the company dollar cap field. Once their anniversary date begins, the amount entered in the Next Period Company Dollar Cap field will be the cap applied to the agent.